Bijouterie Setor diamond engagement ring, worn on a hand

For Bijouterie Setor, from Anirudh Goel

116 Google reviews, 4.8 stars. Your website says "No reviews yet."

I went through bijouteriesetor.com the way your Instagram followers do, on a phone. Here's what I'd fix first, and your ring page with the fixes already in.

Your ring page on a phone today: header, logo and photo, no price or button The same page rebuilt: photo, title, Google rating, price and an Add to cart button

Same ring, same photos. One screen that sells.

Today a phone shows your logo and a photo, and the price comes after. The rebuilt page puts the price, your Google rating and the button on the first screen, and keeps Add to cart in view as people scroll.

Tap Today and Rebuilt to compare.

Try the rebuilt ring page

Three things costing you sales

One of your Instagram ads, with a Visit Instagram button

Your ads end on Instagram, not on the ring

17 of the 27 ads in Meta's Ad Library send people to your Instagram or Messenger. Only 3 open a product page.

The 10% off sign-up box

A sign-up box before the price

About 10 seconds after someone lands, a "10% off" box covers the product. On a phone, the price isn't even on screen yet.

The Shop Pay Instalments banner on your home page

Monthly payments, hidden on the home page

Your home page says Shop Pay Instalments are available. No product page mentions it. Ecksand, also in Montreal, shows "Starting at $201/mo" right under the price.

I found eight more. Let me show you.

Two Meta pixels set up to count your sales, size 4 chosen for the buyer, policies that give different answers, diamond grades with typing errors, French pages still partly in English, and a few more. Each is quicker to show than to write, with your store open on a call.

20 minutes, mornings Montreal time. Pick a day and I'll confirm the time.

Or reply to my email with any time that suits you.